One On One Coaching

Get It Backwithout blowing up your life

Twelve weeks of private coaching built around the schedule you actually have. Not the one a twenty two year old influencer thinks you have.

Read This First

You Already Know What To Do. That Was Never The Problem.


You have watched the videos. You have downloaded the free plan. You know protein matters and you know you should lift. Knowing was never the gap.

The gap is that your day starts before you want it to and ends after you have anything left. The gap is that the plan you found assumes nobody needs you at six in the evening. The gap is that when a week goes sideways you have no version of the plan that survives it, so you quit and wait for the next Monday.

A coach is not there to hand you information you could have Googled. A coach is there to build the plan around your actual life, then hold the line when you would have folded.

That is the entire job. That is what I do.

Why Listen To Me

I Have Been Inside This Industry For Fifteen Years


Most coaches sell you the one transformation they had. I have spent my career on the other side of the table, building the campaigns and writing the training content the supplement industry put in front of millions of people. I know which of it works and which of it is marketing.

2008
Fitness author and cover model, still working today. Eighteen years in front of the camera and in print.
~2M
Views on the ProjectMass training program I helped create with Dr. Jacob Wilson.
5
Of Bodybuilding.com's top ten training articles across 2014 and 2015 were mine.
15
Years working inside sports nutrition and fitness brands, from Dymatize to Glanbia.

The Industry Side

Community Manager at Dymatize Nutrition, where brand growth helped attract the acquisition by Post Holdings. Assistant Brand Manager on A.B.B. at Glanbia Performance Nutrition. Six sports nutrition brands at Legacy Consulting. Head of Partnerships at NativePath. Affiliate lead at Tiege Hanley.

Today I am Global Influencer Marketing Manager at NinjaTrader, where I built the creator acquisition channel from nothing and delivered 500 percent domestic growth year over year.

The Qualifications

MBA from the University of Illinois Chicago. BS in Business Marketing and Management from DePaul. Volunteer youth sports coach since 2011.

And the one that actually matters for what you are buying. I am a father in Chicago with a son named Leo, training in the same three to five hour week you have, cooking the same dinners, on the same schedule. I am not coaching you from a life you could never live.

You can check all of this. My work is on YouTube and Instagram, and my full professional history is public on request.

Fit Check

Who This Is For


This Is You If

  • You are a father, or about to be, and your health slid down the priority list
  • You have between three and five hours a week to train, not ten
  • You want to eat real food with your family, not out of containers alone in the car
  • You want to be strong at fifty, not just smaller at forty
  • You are willing to be coachable and text me when the week goes sideways

This Is Not For You If

  • You want to lose thirty pounds in thirty days
  • You want a plan you can ignore and still get results from
  • You are looking for the cheapest option on the internet
  • You want someone to be nice to you instead of honest with you
  • You are not prepared to change how you eat at all
The Process

How The Twelve Weeks Run


Step One

The Audit

A ninety minute call where we map your real week. Work, commute, kid schedule, sleep, kitchen, gym access, injuries, and what you have already tried. No plan gets written before this.

Step Two

The Build

Your training block, your nutrition targets, and your five default meals. Built to fit the week you described, with a stripped down version for the weeks that fall apart.

Step Three

The Work

Weekly check ins, form review on video, and direct messaging access to me. We adjust every single week based on what actually happened, not what was supposed to happen.

Step Four

The Handoff

By week twelve you own the system. You know how to build a week, hit your protein, and get back on after a vacation. That is the point. Coaching should end.

One Offer · No Tiers

The Comeback Block


I used to offer three packages. Nobody could decide, so nobody started. There is one thing now. It is the thing that works.

The Comeback Block

twelve weeks to being the man your kid is copying
  • The Life Audit. Ninety minutes mapping your real week before a single rep is written. Work, commute, kid schedule, sleep, kitchen, injuries, and everything you have already tried and quit.$297
  • Your Twelve Week Training Block. Built for three to five hours a week, your gym, your body and your history. Not a template with your name typed at the top.$600
  • The Bad Week Protocol. A twenty minute stripped down version for the weeks that fall apart. This is the piece that stops you quitting, and no other coach gives it to you.$200
  • Nutrition Targets And Your Five Default Meals. Food your family eats too, so you are never cooking two dinners.$300
  • Twelve Weekly Check Ins. Video form review on your lifts and a plan adjusted to what actually happened, not what was supposed to.$900
  • Direct Access To Me. Message me when the week goes sideways. Not a chatbot, not an assistant, not a support queue.$400
  • The Ten Dinner Cheat Sheet And The Budget Week. Every macro calculated, one shopping list, plus a full week of food for four people.$97
  • The Handoff. By week twelve you own the system and do not need me. Coaching that does not end is not coaching, it is a subscription.Priceless
Total Value
$2,794
Your Price
$1,497
or three payments of $597
Paid in full saves you $294
Apply For The Next Block

Applying is not buying. We talk first, and if it is not a fit I will tell you and point you somewhere better.

The Guarantee

Cook It Or I Refund It

Do the four sessions a week and log the five meals for the first thirty days. If you do not feel meaningfully better and cannot see a difference, I refund every dollar and you keep the training block, the meals and every document I built for you.

Notice what this means. If you do the work, the risk is entirely mine. If you do not do the work, we both already knew how that ends. That is the only condition and it is the same one you would put on yourself.

6
Men Per Block
1st
Monday Of The Month
12
Weeks, Then You Are Out

Six because that is how many men I can review video for every single week without it becoming a form letter. Blocks start the first Monday of each month. Miss one and the next start date is four weeks out.

Straight Answers

What You Are Probably Thinking


"I do not have time for this."

You have three to four hours a week. That is less than you spend on your phone before noon on a Saturday. The plan is built to fit the time you have, and if a week collapses there is a twenty minute fallback version. Time was never the real issue. Structure was.

"I have tried coaches before and quit."

Most likely because the plan assumed a life you do not live. If a program tells a father of a young kid to train six days a week and prep every meal on Sunday, that program was designed for somebody else. We build yours from your calendar backward.

"Fifteen hundred dollars is a lot of money."

It is. Here is the honest frame. Twelve weeks of takeout on the nights you did not plan runs most families more than that. So does a gym membership you keep paying and stop using, twice over. You are going to spend the next twelve weeks either way. The only question is whether you arrive at the end of them stronger or exactly where you are now.

And if you do the work and nothing changes, you pay nothing. Read the guarantee again. The money is only at risk if you are not.

"My family will not eat that food."

Mine does. That is the whole point of the food pillar. Nothing I coach requires you to cook two dinners. High protein food that a seven year old asks for seconds of is a solvable problem and I have already solved it. Go cook one of the recipes on this site tonight and test me before you spend anything.

"How long before I see anything?"

Week one. Not twelve. The first session is scheduled inside forty eight hours of your audit call and the five meals are in your hands the same week. You will feel the difference in energy and sleep long before anyone else notices your shoulders. Twelve weeks is how long the system takes to become automatic, not how long you wait for a sign it is working.

"What if it does not work?"

Then it costs you nothing. Do the four sessions a week and log the five meals for thirty days. If you cannot see or feel a difference, I refund every dollar and you keep the training block, the meals and every document I built. I would rather lose the money than have you tell people this did not work.

Next Step

Apply For A Spot


Takes two minutes. I read every one personally and reply within forty eight hours. If it is not a fit I will tell you and point you somewhere better.